Efektivitas Kampanye Promosi Kesehatan Dalam Meningkatkan Pengetahuan Dan Perilaku Sehat Masyarakat
DOI:
https://doi.org/10.59585/bajik.v4i1.782Keywords:
Health Campaign, Health Promotion, Healthy Behavior, Public Knowledge, Health InterventionAbstract
Health promotion campaigns are an important strategy for increasing public awareness, knowledge, and behavioral change toward a healthy lifestyle. This study aims to evaluate the effectiveness of health promotion campaigns in increasing knowledge and changing healthy behaviors among the public. A quantitative method was used with a pretest-posttest design without a control group. A total of 150 respondents from three sub-districts were selected purposively. The results showed a significant increase in health knowledge (p<0.05) and behavioral changes such as handwashing, regular exercise, and nutritious food consumption. These findings indicate that health promotion campaigns are effective as a public education tool. It is recommended that campaigns be conducted sustainably and involve various media and local cultural approaches.
References
Bandura, A. (1998). Health promotion from the perspective of social cognitive theory. Psychology and Health, 13(4), 623–649. https://doi.org/10.1080/08870449808407422
Damayanti, L. (2020). Kampanye Kesehatan di Era Digital. Jurnal Komunikasi Kesehatan, 7(1), 10–18.
Dian, Y. M., Latif, S. A., Mainassy, M. C., Nuryati, A., & Dewi, C. (2024). Pendidikan Kesehatan dan Sosialisasi terhadap persoalan kesehatan Jentik Nyamuk Sejak Dini di Daerah Antang sebagai Tempat Pembuangan Sampah. Sahabat Sosial: Jurnal Pengabdian Masyarakat, 2(4), 639–647. https://doi.org/10.59585/sosisabdimas.v2i4.482
Endang W., Pannyiwi, R., Idris, I., Betan, A. B., Samila, S., Situmorang, R. K., Sambo, S. W., Nurhaedah, N. (2025). Pendidikan Kesehatan Dan Pelaksanaan Mengelola Risiko Dengan Cara Mengidentifikasi Keselamatan Pasien (Manajemen Risiko) Pada Mahasiswa Prodi Keperawatan Gigi. Sahabat Sosial: Jurnal Pengabdian Masyarakat, 3(2), 312–318. https://doi.org/10.59585/sosisabdimas.v3i2.595
Glanz, K., Rimer, B. K., & Viswanath, K. (2015). Health Behavior: Theory, Research, and Practice (5th ed.). Jossey-Bass.
Green, L. W., & Kreuter, M. W. (2005). Health Promotion Planning: An Educational and Ecological Approach. McGraw-Hill.
Hairuddin. K., Zulkarnaen, I., Hardianti, H., nurhaedah, N., Aulia, R., Tafor, D.,(2023). Penyuluhan Tentang Pola Makan Terhadap Asam Urat Pada Lansia. Sahabat Sosial: Jurnal Pengabdian Masyarakat, 1(2), 61–63. https://doi.org/10.59585/sosisabdimas.v1i2.30
Kementerian Kesehatan Republik Indonesia. (2022). Profil Kesehatan Indonesia Tahun 2021. Jakarta: Kemenkes RI.
Mayasari, E., Leli, L., Saad, R., & Jariyah, A. (2024). Nutritional Status of Toddlers on Mothers’ Knowledge About Worm Infections in the Working Area of Kassi Kassi Health Center Makassar. International Journal of Health Sciences, 2(1), 179–190. https://doi.org/10.59585/ijhs.v2i1.264
Ministry of Health Malaysia. (2018). National Health and Morbidity Survey. Institute for Public Health.
Notoatmodjo, S. (2012). Promosi Kesehatan dan Ilmu Perilaku. Jakarta: Rineka Cipta.
Nutbeam, D. (2000). Health literacy as a public health goal: a challenge for contemporary health education and communication strategies into the 21st century. Health Promotion International, 15(3), 259–267. https://doi.org/10.1093/heapro/15.3.259
Nutbeam, D. (2008). The evolving concept of health literacy. Social Science & Medicine, 67(12), 2072–2078. https://doi.org/10.1016/j.socscimed.2008.09.050
Prasetyo, D. (2019). Perubahan Perilaku setelah Promosi Kesehatan. Jurnal Keperawatan Indonesia, 22(2), 120–126.
Rachmah, R. (2022). Efektivitas Komunikasi Kesehatan. Jurnal Penelitian Kesehatan, 15(1), 75–84.
Rosenstock, I. M. (1974). Historical origins of the health belief model. Health Education Monographs, 2(4), 328–335.
Serli, S., Werdyaningsih, E., Iqbal Ahmad, M., Meiliani Yulis, D., Citra, A., Supriatin, S., & Andi Latif, S. (2023). Social Impact of Early Marriage on Reproductive Health. International Journal of Health Sciences, 1(1), 53–58. https://doi.org/10.59585/ijhs.v1i1.53
Sari, R. M. (2023). Efektivitas Edukasi Kesehatan melalui Media Sosial. Jurnal Ilmu Kesehatan Masyarakat, 12(3), 45–52.
WHO. (2021). Health Promotion. Retrieved from https://www.who.int/health-topics/health-promotion
Wulandari, A. (2021). Pengaruh Media Promosi terhadap Perilaku Hidup Sehat. Jurnal Promkes, 9(2), 132–138.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Hairuddin K, Eka Mayasari, Serli Serli, Endang Werdyaningsih, Dian Meiliani Yulis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
