Strategi Pengembangan Bisnis Dalam Menghadapi Era Globalisasi
DOI:
https://doi.org/10.59585/jimad.v3i3.1018Keywords:
Business Strategy, Business Development, Globalization, CompetitivenessAbstract
This study examines how the dominance of bureaucratic structures influences innovation in public service delivery within governmental institutions. Using the analytical framework of Franpoort’s Theory, which conceptualizes bureaucracy as a system of formal structures, hierarchy, procedures, and control mechanisms, this research investigates whether these elements hinder or enable innovation in public organizations.
Employing a qualitative case study approach in selected Indonesian public service units, data were collected through in-depth interviews, observations, and document analysis. The findings reveal that highly rigid bureaucratic structures tend to suppress flexibility, discourage individual initiatives, and slow down the adoption of new ideas. However, when bureaucratic dominance is balanced with supportive organizational culture and innovative leadership, bureaucracy can serve as a framework that stabilizes and sustains innovation.
This study contributes to public administration theory by reinterpreting bureaucratic dominance through Franpoort’s perspective, emphasizing that bureaucracy and innovation are not necessarily contradictory but can be complementary under adaptive institutional arrangements. The results highlight the need for structural reform and leadership strategies that foster creativity, cross-functional collaboration, and responsive governance in public service delivery.
Downloads
References
Ansoff, H. I. (2007). Strategic Management. New York: Palgrave Macmillan.
David, F. R., & David, F. R. (2017). Strategic Management: A Competitive Advantage Approach. Pearson Education.
Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2019). Strategic Management: Text and Cases. McGraw-Hill.
Grant, R. M. (2016). Contemporary Strategy Analysis. Wiley.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management: Competitiveness and Globalization. Cengage Learning.
Huwae, G., Renyut, B. C., & Setitit, I. (2025). Public Service Delivery in Remote Villages: An Assessment Using the SERVQUAL Model in Allang, Maluku. JIMAD: Jurnal Ilmiah Multidisiplin, 2(4), 182–192. https://doi.org/10.59585/jimad.v2i4.744
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
Kuncoro, M. (2018). Strategi Pengembangan Bisnis dan Daya Saing. Jakarta: Erlangga.
Munir, M. (2019). Strategi bisnis dalam menghadapi persaingan global. Jurnal Manajemen dan Bisnis, 6(2), 112–120.
Porter, M. E. (2008). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Porter, M. E. (2011). Creating shared value. Harvard Business Review, 89(1), 62–77.
Rangkuti, F. (2015). Analisis SWOT: Teknik Membedah Kasus Bisnis. Jakarta: Gramedia.
Robbins, S. P., & Coulter, M. (2018). Management. Pearson Education.
Silaen, C. A. M., Manurung, H., & Pannyiwi, R. (2025). The Geostorm in Great Major Power of the United States and NATO: The Impact of Climate Change to Southeast Asia. JIMAD: Jurnal Ilmiah Multidisiplin, 2(3), 175–183. https://doi.org/10.59585/jimad.v2i3.701
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Silaen, C. A. M., Manurung, H., & Pannyiwi, R. (2025). The Geostorm in Great Major Power of the United States and NATO: The Impact of Climate Change to Southeast Asia. JIMAD: Jurnal Ilmiah Multidisiplin, 2(3), 175–183. https://doi.org/10.59585/jimad.v2i3.701
Tjiptono, F. (2017). Strategi Pemasaran. Yogyakarta: Andi Offset.
World Trade Organization (WTO). (2020). World Trade Report. Geneva: WTO.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Hasbi Basith Sukarno, Firdaus Firdaus

This work is licensed under a Creative Commons Attribution 4.0 International License.




